Full-time | Brand/Marketing Manager with World Leading Online Game Producer
Established in 2011, the company is a leading global multi-platform game publisher. Its games have been translated into 16 different languages and published in more than 130 countries, reaching more than 200 million players worldwide.
The company is committed to bringing outstanding gaming content to the global market and have proven knowledge and experience in publishing games overseas via multiple platforms including mobile, web, PC, console and VR. It continues its pioneering presence as the strategic publishing partner of Sony Interactive Entertainment (SIE) Shanghai for the global publishing market—uniquely positioning the company to bring high quality games to PC and console players worldwide.
2+ years in consumer marketing, ideally in online entertainment or social products
Knowledge and passion for games
Creative spirit capable of creating innovative marketing programs that are result oriented
Talented communicator with an excellent grasp of the English language
Ability to work with a wide range of profiles (business, game design, analysts, etc.)
Identify the game’s target audience, positioning, values, and selling point
Create brand identity: title, packaging, and “story telling” around game’s scenario and character
Conduct market researches, benchmarks, polls and consumer studies
Follow the game development stages and make recommendations to improve user experience, engagement, socialization and retention
Coordinate game’s approval with copyrights owner
Global launch plan:
Define the marketing strategy to create brand awareness and generate traffic and installations including but not limited to: press relations, promotion and partnership programs, social marketing actions, sales support docs for app stores merchandising, traffic acquisition recommendations, etc.
Coordinate implementation with local marketing & PR teams, Key Account Managers, Game Monetization & User Acquisition Manager, and partners
Create game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives
Analyze marketing campaign results and report it to game’s team, top management, and licensor
Measure and analyze game users’ feedback, behavior, and market’s acceptance. Share results & recommendations with game’s production team and top management
Coordinate community management and customer care activities and messaging and set specific game customer care policy when needed
Prioritize bugs fixes and user experience improvements, following up on the game updates schedule with production team and monetization manager
Manage a marketing calendar based on game’s updates and promotions, and oversee related announcements, merchandising, and community management
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