You might know WeChat as a social media and maybe the chance for you to meet your “The one” Well, that’s true. However WeChat is definitely  not just a social app now. 

 

WeChat, known in Chinese as Weixin (“微信”), is a messaging and calling app that allows you to connect with family & friends across countries easily. It's an all-in-one communications app for text (SMS/MMS), voice and video calls, Moments, photo sharing, and games. Besides, there are more additional usages including desktop app, custom notifications, and official accounts, WeChat reading, small programs etc.

Chinese People's Obsession with WeChat

 

 

  • WHY USE WECHAT:

  • MULTIMEDIA MESSAGING: Send video, image, text, and voice messages.

  • GROUP CHAT & CALLS: Create group chats with up to 500 people and group video calls up to 9 people. 

  • FREE VOICE & VIDEO CALLS: High-quality free calls to anywhere in the world.

  • WECHAT OUT CALLS: Make calls to landlines and mobile around the globe at low rates (in certain regions only).

  • STICKER GALLERY: Hundreds of free, fun, animated stickers to express your feelings from some of your favorite cartoons and movies.

  • MOMENTS: Share your best moments on your personal photo stream.

  • BETTER PRIVACY: WeChat gives you the highest level of control over your privacy. It's the only messaging app to be certified by TRUSTe.

  • MEET NEW FRIENDS: Use “Friend Radar”, “People Nearby” and “Shake” to meet others. 

  • LANGUAGE SUPPORT: Localized in 20 different languages and can translate messages to any language.

  • REALTIME LOCATION: Instead of having to tell others where you are, just use real-time location sharing.

  • WeRun-WeChat: Access HealthKit data and challenge friends to beat their scores via the "WeRun-WeChat" Official Account.

  • OFFICIAL ACCOUNTS:All official accounts that sell products or services, and any associated promotions. Its a efficient and popular way to rev up publicity of your business. 

  • AND MORE: Desktop app, custom wallpapers, custom notifications, and Official Accounts, WeChat reading, small programs etc.

 

However, these functions above are not enough to cause a dominant prevalence. The golden point is that WeChat payment. 

WeChat payment - making cash free possible. 

WeChat payment is managed through a portal that embedded in a completely separate part of the app named Wallet, which is not a traditional wallet but a menu of carefully curated, pre-selected service providers that users can transact with after inputting their payment credentials. The process of WeChat Payment begins in the Wallet menu by linking a banking or credit card to the user account.

 

In China, meanwhile, usage of the WeChat payments platform is growing so quickly that WeChat is now working fine offline via QR codes at brick-and-mortar stores, live events, vending machines, restaurants, and hotels. The network effects are obvious and substantial. The more places that accept these payments, the more users will jump on board (and it goes both offline and online) which is benefitting everyone. Now the situation is that basically you don't have to carry any cash on you in some major cities of China because you can see QR code for different purposes everywhere.

 

It is an essential tool for Chinese people to communicate, work, travel and conduct business and almost everything in their life. It’s so powerful now but who knows what’s coming next?

 

But for now the young generations in china can’t stand a day without checking or using WeChat. Are you ready to try this magic app? Take a new look at the new-media industry in China.